Most of us decide to build our own websites to save money. This is especially true in case of start-ups and money-strapped entrepreneurs.
We often think lets first build a website on our own and once the startup begins to make profit, we can hire a professional designer to redesign the website.
This is exactly what you think right?
Well, it doesn’t really work that way because the design of your website is very important for your business to flourish. Even the tiniest elements of your website design matters when it comes to visitors’ judgment.
Designing your website all by yourself is not entirely a bad decision. However, you need to avoid the usual mistakes that amateurs commit while designing their websites. We have put together 6 such mistakes that you can recognize and avoid so as making your website look absolutely professional:
1. Obvious Templates
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Templates are the best way to design your website if you are one of the owners of those bootstrapped startups. Nevertheless, it is important to choose the best one and customize it according to your brand. Pre-designed templates may not help in creating that visual connection between your website and your logo. The colors of your logo may not be seen anywhere on your website. The fonts may not match up either. Making the template very obvious is one of the mistakes you need to avoid while designing your own website. But this would not be the case, if you are using some powerful and extremely features rich website builders like – MotoCMS 3.0.
2. Issues with Typography Contrasts
Fonts are not just letters. They have the power to make or break the entire design of your website. A common mistake that many amateur web designers make is keeping very less contrast between the headline fonts and body fonts. Size variation usually does not cut it. You will have to use a bolder weight for that headline font so that it stands out from the rest of the text. This way you have to create a hierarchy that will help in guiding the eye gently throughout your website.
3. Using darker backgrounds
The color that you choose for your background is something that covers your entire website. There is a need to be very careful while choosing your background color. White is usually a safe bet when it comes to background colors. You can even go with a light shade of gray. As far as possible avoid too dark colors or black unless you get a professional to design the website for you.
4. Too many Calls to Action
In order to eliminate the confusion in the minds of your visitors you have to include only one call to action in each page of your website. Too many of these can make them get confused, frustrated and even abandon your website. You have to make it very simple and easy for your visitors. Use graphical accents to make your sign up button or plan button obvious. One look should tell them what action they need to take. The rest of the options should be unappealing and bland so as not to distract them.
5. Unprofessional Copy
Getting your content right is not such an easy job. You have to make sure you get the right message across and in the right way. The copy needs to be simply structured and easy to understand. It should be free from any kind of spelling or grammatical mistakes. Awkward sentences on your website may make your website seem very unprofessional. It is wiser to get somebody to read your copy before you launch your website on the net.
Problems with Alignment and Spacing: It is quite tricky to get your spacing right. You need to make sure you don’t leave too less or too much space around the elements of your website. Here are a few rules you can follow:
Group the various elements of your website design together.
Place these groups in such a way that there is enough white space around them. This will distinguish one from the other and make it easier for the eye.
All you need to do know is review your website with these mistakes in mind. Try correcting them whenever possible and you will soon have a professional looking website.