Why Twitter is Still Important for Your Business?

Twitter currently ranks as one of the leading social platforms based on active users. In the recent year of 2018, Twitter had 326 million monthly active users. Registered users can view and post tweets as well as follow other users for latest updates

Twitter Recent Stats

  • Amount of Tweets sent per day is 500 Million
  • Percentage of active users on mobile is 80%
  • Daily active users on Twitter are 100 million
  • Total number of monthly active users are 326 Million

Using Twitter for your business promotion does not mean that you leave other social platforms however using it with platforms is surely a bonus for you. It is true that Twitter can increase your visibility in search engines; you will not find this facility on other social sites.

So whether you’re an already existing company or you’re a freelancer or small business you can actually use twitter very beneficially to help you get new sales, clients or potential customers

Here Are the Top Reasons Why Your Brand Needs To Be On Twitter

Twitter Can Help You Rank Higher in SERPs

Twitter announced that tweets will appear in relevant Google search results. This means that your brand tweets could show up on the top in search results. This facility can give your business a massive boost. But first, you have to make your profile informative by putting relevant display and cover picture with complete brand information in the bio.

If you search famous celebrities name on Google, you may find their tweets on top of the list in Google Search Engine. For example, search “Trump” on Google, you can see his Twitter URL on the top.

Yes!! Your Twitter Profile can be THAT Famous!

So many people who are not aware of your brand or services can actually know about you with the help of Twitter search engine visibility. The more you reach people the more you will make sales. Brand awareness is such an important factor in business growth. This facility of Twitter can lead to more traffic and sales to your website.

This is a great benefit as the practice of traditional Search engine optimization of your website will take months if not years to show results and bring about organic traffic. Whereas Twitter already an extremely popular social media platforms can direct traffic if you have a lot of following and engagement. Remember to use URLs in your tweets as they are clickable and will provide the readers with a direction to visit your site on a single click.

Real-Time Customer Service

People often come to social media and ask questions related to your product or services. Their first priority is to find you on social media rather than to visit your website and e-mail you. The simple reason is the ease of access and availability. Everyone has twitter, Instagram Facebook on their cell phones. They do not need to go to the website, find out the relevant page and then email you regarding their query. There is uncertainty surrounding this process as e-mail platforms do not ensure read receipts either. Whereas social media platforms and messaging applications eliminate this uncertainty. Hence if you are not active on social media you are missing out on a lot of customer engagement that is vital to building trust among your audience.

Real-time responses will ensure that your brand

Pull Marketing

Being on twitter will not only allow you to answer the queries of your audience and customers it can also assist you in Pull-marketing by opening a window into your client’s likes and dislikes. This may seem a little unorthodox however that is what will set YOU apart from your competitors especially if you are a B2B business.

Let’s assume that you have Web Design Agency and the sales department has reached out and been declined by the owners or CEOs of the local businesses. Following them on twitter will lend you an insight into their personal life making it easier for you to start a conversation. Being thoughtful and putting in the effort to know your client will be highly appreciated and get you more leads. So, in short, we can say that Twitter presents a legal opportunity that has the same results as the following someone around; not resulting in a restraining order!

Refined Targeted Audience

Targeted Audience means those people who are most preferable to use your services. For example, if you’re selling toys than your targeted audience must be kids, not older people. Reaching targeted audience is always the first priority for generating quick leads

Whereas reaching your targeted audience by using Twitter is never difficult. Here are some twitter tools which will help you to find your targeted audience in no time



When people want to search for content on social platforms nowadays their first priority is to search the relevant hashtags. Thus using Hashtags is the key to reaching your targeted audience. Your targeted audience has the same interests as you. So if you use and follow the trending or most used hashtags related to your product, surely you will find many people, who already interested to try your products/services.

Hashtags are a blessing for digital marketers as they are a way to add keywords to your posts even visual ones without having the need to carefully curate an article or a description to include the relevant keywords. Now you can be creative with the description and add hashtags so that the relevant audience can locate your tweet.

I have already mentioned that Twitter has more than 100 Million active users daily. So, there are no surprises when I say that almost every day thousands of people search for the hashtags related to your service.


You have no idea how a single retweet from a famous brand or person can help you to reach thousands of people in no time. A retweet basically works as a share. For example, if you post a tweet and any influencer having significant followers retweets your content than all of his followers will be able to see your message in their timeline. Getting a retweet from the profiles that provide the same services as you, will really help you to reach the targeted audience

It is easy for you to reach people you wouldn’t normally access, by using hashtags and retweets as there is no significant effort required. You can follow them for real-time engagement and see their updates as well. It is a good practice to answer people questions related to the same services as you provide because it will help you engage with your audience and puts out a positive image while creating brand awareness

It’s Widespread Free Marketing

Running a business website and still thinking about joining Twitter or not is such a massive opportunity to miss. Twitter is like a free investment for your business. You have nothing to lose but it opens the door for success in your business. It is the most popular platform for business promotion and even the decrease in popularity has failed to knock it off the list of most popular social platforms.

Paid Ad Campaigns

If you don’t want to grow your business on Twitter by using hashtags and retweet then you can use Twitter paid ad campaigns for your business promotion. Twitter will automatically promote your message to the relevant audience with the specific location you wish. There are different pricing set by twitter for business promotion. You can see the details by clicking here

Twitter Can Help With Backlinks to Your Site

Backlinks are created when one website share a link of another website. The backlinking is a key factor in order to rank your site on search engines especially on Google. When a person tweets something with your website URL Google considered it as a backlink. The more backlinks you got the more it will positively affect your ranking

There are too many people on twitter who are waiting for share backlinks in their tweets. By reaching out to those people you can easily make a deal with them to share backlinks of each other

How Can I Reach Those People?

Just by searching backlink as a hashtag on search bar you can reach those people. You can see 150 tweets about backlinking is posted in just a part of a day. You can post your own tweet with backlink hashtag request. You will see how quickly people will approach you to make a deal.


  • There is no disadvantage for you at all to join Twitter for your business growth
  • One of the best social platform for business promotion
  • It is easy for your audience to find you and communicate with you
  • It is helpful for them to see your latest update in a very short time
  • You will get new clients surely
  • Helps you in Search Engine Visibility
  • Gives you more quality backlinks

You can comment freely if you have any question related to the article or you want more to learn about growing your business on Twitter or other platforms.


Since the origin of Cibirix, Ashish has used his proficiency to lead the Digital Marketing Agency in creating really meaningful marketing experiences for clients. His results-driven approach is a unique mix of analytical idea, crisp visual aesthetics, and an aspiration to make simpler front-ends in an endeavor to build up successful digital architecture.

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