Over the last few years, it has become easier for developers to make money with the skills they possess. Thanks to WordPress which is used by around 30% of the websites today, they have got to serve plenty of users. Since WordPress is an easy-to-use content management system (CMS), everyone is establishing the presence of their work or business online.
Every website needs a theme for good appearance and to attract visitors. Here comes the role of developers who can provide creative and appealing themes to make a website stand apart from the competition.
However, many developers are failing to sell WordPress themes even when they have created amazing themes with their talent and creativity. The problem is that they don’t have a sales plan in place, which is needed right from the time they start developing a theme.
If you are one of this sort, then we have curated some of the best actionable sales strategies that will make your WordPress themes sell instantly.
Sell for Free
Yes, we are not kidding. Sell your WordPress themes for free. You might be wondering how selling free themes is going to help you. Well, you have to understand that there are a lot of established theme creators in the market who provide similar themes at the same price. And people are more likely to buy from a reputed entity or from someone they have heard of, rather than from someone about whom they have never heard about.
However, if you provide themes for free, many websites will choose you. You need to offer them the best service so that you can gain an audience who loves your work. This is a baby step to earn some marketing and positive reviews.
Coming to the next step, provide some of the key features in the theme at a price. If people like the free features, they are very likely to unlock premium features. This way, you can not only sell more themes but also build an audience.
Another way is to provide some basic themes for free and sell other themes with premium features at a cost.
List Your Themes on Marketplaces
Starting a WordPress theme business can be quite tricky, but if you list your themes on big marketplaces like ThemeForest, Mojo Themes and TemplateMonster, things can become easier for you.
These marketplaces have a big audience of WordPress users who are actively looking for new and innovative themes. Here, you can get noticed easily without much effort. All you will need to do is provide excellent themes and improve them over time.
These marketplaces take some commission from every sale, but it is worth the plan because you don’t need any major marketing of your product.
ThemeForest is the most popular platform for selling WordPress themes. It has more than 10,000 themes and templates, which have been published by over 2500 web designers and developers. Since this marketplace generates heavy traffic, the chances of selling more are higher.
Sell WordPress Themes Through Your Own Website
If you don’t like giving commission to marketplaces for your work, then you can choose to go solo by building a website. You can also do both—sell from marketplaces as well as from your own site.
Since you are a theme developer, it wouldn’t be difficult for you to design an attractive website to sell themes. You will need some additional efforts for this, like market your site, write quality content and take care of SEO to attract traffic.
But once you are all set to go, your site will speak for your work. If people love your themes, nobody can stop you from shelling out money.
Collaborate With Fellow Developers, Designers, and Writers
Doing everything on your own can get difficult and split your focus. Collaboration can make it easier for you to boost your sales. Today, there are a lot of developers, designers, marketers, and bloggers who are also looking to make money using WordPress.
You can get in touch with them to promote your products while you share a commission or promote theirs on your site. Bloggers can mention your themes in their next blog posts and provide a link, which can bring new customers.
Search Engine Optimization (SEO)
It’s very crucial nowadays to make your site SEO-friendly. The webpages should be optimized properly, you should also have a blog section on your site to attract traffic, use relevant keywords, and more. For this, you can take help from SEO experts.
Other than SEO of the website, you would also need to create SEO-friendly WordPress themes that can also help your customers to rank higher.
Affiliate marketing should be a part of every sales strategy. This is an ideal way to sell more and earn more. Your affiliates will add a unique link to your products on their website or blog, and if any purchase is made from that link, the affiliate will earn some commission.
This way, you can get new customers as they click the link on other sites and reach you.
You should also leverage the power of social media platforms like Twitter, Facebook, and LinkedIn to promote your work and connect with new people who might be interested in your themes.
For example, a lot of people post their professional requirements on LinkedIn. You can connect with relevant ones and sell your themes.
Social media can also help you in building a community of people in your niche and build trust.
Hire Someone for Sales
Sales is a skill which is not a cup of tea for everyone. If you are finding it difficult to reach customers and convince them to buy your themes, then it would be better to hire someone for it.
There are plenty of developers out there who create exceptional themes but fail to sell them. By making a proper sales strategy, they can promote their themes and start making the money their work deserves.
If you know of any other tips for sales, let us know in the comments below.