Many business owners get quite disappointed once they start encountering high bounce rates, low traffic, and low conversion rates. One of the biggest reasons why this happens is because users aren’t satisfied with how the website handles. That’s why every business owner needs to start thinking about improving their UX (User Experience). There are so many businesses out there that you can no longer afford to have an unpleasant element that will chase your potential customers away. They won’t think twice before leaving, costing you quite a bit in the long run.
Having a good UX will directly influence your conversions since your website reflects how you do business. If your website’s working perfectly, your users will feel better about giving their money to you. It’s that simple. If your website UX is horrible, no one will trust you with their credit card info.
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So here’s a list of things you can do to better implement UX on your website.
Improve Your Site’s Loading Times
Today, almost half of all users expect a website to load under 2 seconds and they will also abandon the website if it’s not loaded in 3 seconds or less. No one likes to wait for a website to load. Especially not today when most websites are giving their all to decrease load times as much as possible. Website’s speed is a huge factor when we talk about UX. Therefore, it’s probably the one you should pay most attention to. Having too many videos, images, or animations on your landing page can really ruin the conversion rates for you, and so can non-optimized images as well.
Your SEO efforts will also suffer if your website fails to load quickly. Google values UX and will always give an advantage to optimized websites, which means – faster than your site. In translation, you’ll be losing tons of traffic due to your long loading times – and without traffic, you won’t have anyone to convert to a buyer.
Call-To-Action Familiar Design Patterns
When users land on your website, they tend to form an opinion about it in less than a second. This opinion is mostly based on subconscious realizations and intuition about the website. The decision the visitors make at that point will decide whether they want to stay on the website or leave it immediately.
One of the biggest factors when it comes to this decision is whether or not the website seems too complex or unfamiliar. For example, most users are used to having a Login / Sign Out buttons in the top right corner of the website. Changing that won’t only delay their actions, but might make them perceive your website as unnecessarily complex.
Another example is how used to certain e-store websites visitors are. Always try to follow familiar patterns your users will recognize, as this will significantly impact their decision to stay on your website.
Be Mobile Friendly
Last year, the number of searches from mobile devices finally surpassed desktop and laptop users. This means that today over 60% of all searches are being run through mobile devices, which is huge. This wouldn’t be a big deal if Google hadn’t completely changed the SEO for mobile devices. Now, it’s allowing only mobile-friendly websites to rank on mobile SERPs. This basically means that if you’re not mobile-friendly, you’re looking at a sad future for your business.
That said, responsive website design can get you to a top level of mobile-friendliness and also improve the UX for your mobile users. The idea is to make your mobile users have an easy time as possible. This means no complex shopping checkouts (these are much easier to do on a desktop than on a mobile device).
This also means that your most important Call To Action buttons (CTA) must be in plain view and centered so that your mobile users can find them without having to swipe around.
Your Content Plays a Huge Role With The UX
People tend to forget the content aspect of your website when talking about UX, which is a huge mistake. UX isn’t all about visual elements of the website, it’s actually everything else too, including customer service. Whether you have a live-chat enabled or not matters for the UX, believe it or not. But let’s focus on the content here.
Let’s take two ski gear stores for example. The first one has a great looking website, with beautiful images and all that. But the other one has a decent, simple website with a high-quality tutorial on how to improve your skiing. This content could very well be one of the top results when you search for skiing tutorials as well. So, which one’s going to sell better? The second one, of course.
Not only will you land more traffic because of great content, but people will also perceive you as reliable, reputable, and an expert in the niche they’re looking for. And good content doesn’t prevent you one bit from having all the best visuals as well. Combining the two will probably land the best possible results.
UX is extremely important today, not only because your users will be more satisfied, but also because Google takes note of how visitors act when they reach a certain website. High bounce rates will lead to a drop in ranking because Google takes UX as an important factor for ranking websites. With more and more online businesses popping out on daily basis it’s become extremely important to follow these UX trends if you don’t want to be left behind. Focus on your users have an easy and enjoyable time on your website and it will positively impact your revenue. So what’s not to like about that?