WordPress is indeed the most popular content management system on the Internet right now, mostly due to its convenient and well-designed features. But while it’s as simple as a fully functional CMS can get, it still does take some getting used to. Despite this, it’s worth digging into and tinkering with in order to make it work since it’s so powerful. However, not everyone has the patience and time to go about it.
But it’s not like getting WordPress to work for you is a hardship. To not get confused at the start, it’s best to begin from the barebone basics in terms of what makes a blog what it is. Once you get those basic parts out of the way, only then should you move on to adding more features on it that could set your WordPress site apart. In this way, you can make it blog-sufficient almost as soon as you can get WordPress installed in it.
1# Just get a WordPress account
If all you really need is a blog and not much else, or you don’t want to spend money on separate web hosting just yet, then perhaps you can just get a WordPress.com account and start from there. You get the power of WordPress, pay for a domain name if you wish, slap on a theme that looks nice, and just hammer away at your blog for your startup.
2# Web Hosting with One-Click WordPress Installation
Perhaps you do want complete control over your website, so you wish to get your own domain and web hosting. There are some web hosting services out there that include one-click installation for WordPress so you don’t have to worry about dealing with FTP clients and all that. You then proceed with setting up your WordPress backend as usual.
3# Install WordPress Manually
This is what intimidates most people when it comes to WordPress, which is why people either go for a different platform or go with one of the options mentioned above. The only basic things you have to do is to upload the files to your web hosting’s public_html folder, then set the blog up on your web browser.
- Read: Precautions to Take For Securing WooCommerce Store
- Read: Benefits Of Using WordPress for Your Business Blog
If you don’t know what an FTP client is, you can use your web hosting’s file manager to do it.
4# Pick a Good Blog Name
If your startup already has a name, that should be a part of the name for your blog, but it need not stand alone. You can also include a keyword to enhance your website’s SEO by quite a bit for something so simple. You can also be creative with it and come up with something that does indeed describe your business, but also frames the audience’s experience in the website. You’d be surprised just how good you can have it just by giving your blog a good name.
5# Choose a WordPress Theme
If you don’t want the basic theme that comes with WordPress, then you’ll have to find one that best fits your startup. There are plenty of themes out there, either among the free themes in WordPress.org or in third party sources. There are also paid themes that have extra features and support. Whichever you choose for your WordPress site, make sure to follow proper procedure to install correctly.
6# Pick Your Plugins
One of the main reasons why WordPress is such a widely used platform is its gigantic library of plugins that can turn an ordinary blog into a functional website that’s fit for its target audience. But of course, the usefulness of those plugins are determined by how they’re used, thus the need for picking the best for the job is crucial. Start from the most basic need, then go on and pick whatever else would improve the website.
7# Know the Difference Between Free and Premium
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Perhaps it does bear noting what you get from a free theme or plugin and why you should consider a premium one. It’s indeed a matter of “you get what you pay for” in a way with this, mainly on what features you want and need for your WordPress site. Free themes have the basic bells and whistles, while premium themes may have extra widgets and other features that may make them better, while premium plugins may be more powerful and feature-packed than free ones you get from the WordPress plugin library.
8# Make or Customize Your Own Theme or Plugin
If you happen to know even a bit about HTML and CSS or PHP, you might be able to make a theme or plugin for your own use if you have time and patience to spare. This can also be done by a professional if you really want something tailored to your website’s needs. You can also modify what you already have, making it suit you and what you have in mind. This does take a good bit of work, but you might just come up with something that fits well with your startup.
9# Figure Out Your Content Strategy
Write down who your audience is, what you have, what you can offer them, and the problems you may have at the moment. Doing this will let you focus on how to solve problems and come up with a content strategy that will work for your website and your startup. You should then figure out what kind of content your audience want, what your content should be about, and what you can do to engage them to what you have to say.
10# Research Your Audience
This is an extension of the last item. Knowing your audience is needed to learn how to connect with them by understanding what they want and what you can offer that can engage them and make them want to come back for more. If your website’s main purpose is to attract customers to your product or service, you can make your content be both a way to bring those customers in and to gauge their interest.
11# SEO, Keyword Research, and Social Listening
Extending from the last item, you should have your basics down in order to give your website a fighting chance. Another good thing with WordPress is that it makes SEO simple enough to make use of, especially through plugins. You can enhance this further by researching which keywords work best for your particular website, as well as tuning in to comments and social media to know what the people like and don’t like.
12# Know Your Distribution Channel
Output is not only as good as the input, but also how you bring it out to the world. Output is little to no good if the audience doesn’t see what you have to show for your efforts, so your distribution channel pretty much dictates how the game is played. Social media makes things a bit easier since you can share, but it’s also important to look at your analytics over time to understand which distribution channels your website benefits most from.
Also there are lots of website offers free guides or tutorials on how start your blog using WordPress and other topic like Tumblr vs. WordPress. But in the end you should ask yourself first if, your content is if your target audience, what does your audience want, and do you think your contents delivers something substantial to your audience?
Do you know of other effective WordPress blog-sufficient tips? Let us know by leaving a comment below.