When it comes to design, all that matters for a professional UI/UX designer is to give the best experience to visitors so that they take action and the business owner gets more subscribers and sales.
However, creating the best design is something easier said than done. To come up with interactive designs that resonate with the audience’s interest, designers must pay close attention to every detail that goes into the visuals.
Are you designing for the computer or mobile devices? Are you interested to know about the top 10 UX mistakes you can avoid to deliver a project successfully? If you said yes, then here are some tips for you.
Mistake #1: Not Doing Enough Research
If you are looking to wrap up the project get your money fast or too lazy to take some time to look around the web, chances are that you could end up doing a mediocre job. Be it developing a website or an app, the first thing you need to do is thorough research and figure out multiple ways how you can deliver an excellent output. As you research, make sure to keep in mind the site owner’s competitors, industry trends, and of course the target audience.
Mistake #2: Lack of A/B Testing
No matter how many good options you have, the audiences are going to respond well for one website/app than another. The best way to find that out is to do A/B testing. It could be time consuming, but when you identify the winning design, success is assured.
Mistake #3: Going Overboard with Form Fields
It never hurts to know the user’s interest by asking him/her to take up a survey. However, it is also important to remember that too many questions can easily annoy users and make them leave your website/app permanently. Make sure you keep minimum fields (only the most important fields) in your contact form so that the user doesn’t have a bad experience in filling them up.
Mistake #4: Forcing Users to Sign In
If you are going to force your visitors to sign in the first time they visit your online business portal, then again you are at a big risk of losing them. At least using the “free trial” period, give your visitors the option to skip the signing up process so that they get to use your service, trust you, and later sign up when the trial offer expires.
Mistake #5. Not Optimizing for the Mobile
If you are making an app or a website for a client who is on a shoestring budget, then chances are that you may think of skipping the process of optimizing the business portal for mobile devices. But, don’t do that. Every work that you do is a portfolio that you can show to future clients and if you are going to find lazy shortcuts and leave your customers disappointed, then you’re most likely missing the opportunity to establish yourself an as pioneer in the business.
Mistake #6: A Hard-To-Understand User Interface
No matter how good your design is, if you fail to make navigation user-friendly, then again you are creating a bad reputation as a UI/UX developer. An easy to navigate interface always get more clicks and downloads than one that is not user-friendly. So, make sure you work hard on the navigation before launching the site/app.
Mistake #7: Not Incorporating User Feedback
These days, we see many websites and apps asking users to give their feedback or opinion. This is an effective strategy developers are using to help their clients know what their target audience’s opinion on their business is. Allowing your visitors to share their feedback is always better than assuming something yourself. And the more you help your clients (website/app owners) to know about their visitors, the better will be their chance to convert them into customers.
Mistake #8: Not Delivering Quality Content
No matter how good your website or app design or navigation is, the content will always be the king. Make sure you develop fresh and original content that is interesting and engaging for the users. This too requires a lot of research, but is certainly worth your effort. Use CTAs smartly and pepper your content with powerful words that build trust.
Mistake #9: Making Things Complicated
The K.I.S.S. strategy is still very effective when it comes to online marketing. Not keeping your design and presentation simple can again lead to a big traffic drop and higher bounce rate. These days, we see sites that are 100% animated but take at least 40 seconds to load. They aren’t the ones ranking on Google, and they aren’t getting more visitors as well. So think!
Mistake #10: Not Updating/Learning
There is nothing wrong about being afraid of your competitors, especially the big wigs in your industry. There are so many young talents cropping up in every part of the world, so it’s important that you see their best work and challenge yourself to better them. Learning should be an everyday ritual that you must take seriously.
Wrapping it up
Keep in mind that the main objective of your design is to attract visitors with brilliant visuals and navigation and keep them engaged. Avoiding the common UX mistakes is the first step is making sure that you become a successful designer. We hope the tips outlined in this post helped.